The Importance And The Right Approach To Sales Follow-Up For Direct Sellers
In the direct selling industry, one of the critical factors determining your success is finding new customers. But often, new direct selling entrepreneurs forget about the value and importance of existing customers. One of the most commendable qualities of successful direct sellers is that they never ignore their existing customers in the pursuit of finding new customers. They understand that it is much easier to do business with an existing customer than with a new one. According to Harvard Business Review, selling to a new customer is five to twenty-five times costlier than selling to an existing customer. I would like to clarify this does not mean you should stop looking for new clients and focus all your efforts on your current customers. It only implies that you should distribute your efforts in such a way so that your existing clients feel valued by and attached to your business. You might ask what is the proper follow-up strategy to make the customer feel valued and not annoyed? I have got the perfect solution for you. The answer to your question is to establish a 2+2+2 customer follow-up system. It is an ideal follow-up system that helps you make a strong bond with your customers and intrigues them to return to you again. If you execute this strategy correctly, you will be able to establish stronger customer relationships, streamline your revenue channels and get more referrals to new customers
1-Day Contact:
The immediate time period (up to a few days) after a sale is known as the “honeymoon phase.” During this period, both sides have excitement and novelty, and it determines the future tone for the entire seller-client relation. Therefore, you must not miss the opportunity to follow up on your customer during this period. How does it work? Two days after you close a sale, give your customer a call. Give them updates about their order, express your gratitude, and ask them whether they have questions or doubts about the order. Talk to them softly and try to be as understandable as possible. Lastly, you should ask them to save your number and call you anytime they have any queries or need any help.
2-Week Contact:
The immediate time period (up to a few days) after a sale is known as the “honeymoon phase.” During this period, both sides have excitement and novelty, and it determines the future tone for the entire seller-client relation. Therefore, you must not miss the opportunity to follow up on your customer during this period.
How does it work?
Two days after you close a sale, give your customer a call. Give them updates about their order, express your gratitude, and ask them whether they have questions or doubts about the order. Talk to them softly and try to be as understandable as possible. Lastly, you should ask them to save your number and call you anytime they have any queries or need any help.
3) Month Contact:
The third contact is crucial because this is where the regeneration of revenue comes. You have to call your customer again after two months. By this period, the customer would already have finished the products and need to replenish them. Therefore, it is the perfect time to ask for a new booking. But remember not to make it all about selling the products; ask them what they feel about the products, whether the products meet their expectations, what more you can do for them, etc.
After the new booking, the whole cycle must start again!